Sara Moorehead Bio

Sara Moorehead

Sara Moorehead brings more than 30 years of experience in marketing, communications and mediation to Alchemy Communications where, as President and Chief Alchemist, she advises organizations on strategic communications supporting complex change initiatives. Sara has worked with start-ups, mid-sized and multi-national corporations on a broad range of change communications including merger integrations, corporate reputation, issues management, leadership development and team facilitation.

Sara held senior positions with Barclays UK Retail Bank in London during tumultuous times for financial institutions and the global economy. As Corporate Affairs Director, she led Media Relations, Internal Communications, Corporate Social Responsibility and Public Affairs spanning operations in the UK, Europe, Africa and the Middle East.

With special expertise in integrated internal communications, Sara led Internal Communications for outdoor retail leader, REI, and Fortune 100 company, Washington Mutual Bank. As a communications consultant, Sara has advised on communications for more two dozen merger integrations and mass change initiatives.

Her career includes experience in consumer market research, product management, direct marketing and advertising, with emphasis in the retail banking industry. Sara holds a degree in Psychology, is a certified mediator, and has studied Executive Management at the University of Cambridge in the U.K.