Alchemy (ăl’kə-mē) n.

1. A medieval chemical philosophy having as its asserted aims the transmutation of base metals into gold, the discovery of the panacea, and the preparation of the elixir of longevity.
2. A seemingly magical power or process of transmuting.

Alchemy Communications (ăl’kə-mē kə-myoo‘′nĭ-kā‘shən) n.

1. The art and science of change communication.